Nora Lee, Principal of Nora Lee Et Al, has been a writer, editor, researcher and info junkie for over 30 years. She has written over 300 magazine articles, from animal stories in the Los Angeles Times Sunday Magazine to technical treatments of cinematography and special effects in American Cinematographer. She has also edited six books on a variety of subjects, and on a dusty shelf has an unpublished children’s story about a rabbit named Nellie.
In 2005, Nora published The Mom Factor: What Really Drives Where We Shop, Eat, and Play (ULI), her humorous account of the economic power of Moms when making entertainment decisions for the family. As editor of the monthly newsletter, the Basix, Nora focused her energies on interpreting trends and issues in the leisure entertainment and educational experience markets. From 1996 to 2000, she edited the Urban Land Institute’s monthly newsletter, the Entertainment Zone, the gospel on entertainment real estate. For a year she was a regular columnist for Entertainment Management Magazine, using “The Last Word” as a platform for her views on everything from professional courtesy to the place of entertainment in a post-9/11 world.
Nora and her company Nora Lee Et Al, based in Altadena, CA, provide editorial, consultative, and research services to clients who have a story to tell.